Souk Shopping 101: How to Bargain Like a Local
The souks of Morocco are legendary — a labyrinth of stalls selling everything from colorful ceramics to fragrant spices. But if you’re new to souk shopping in Morocco, one skill you’ll need is bargaining like a local.
What You’ll Find in Moroccan Souks
Spices like saffron, cumin, and ras el hanout
Leather goods in Fez
Carpets and textiles in Marrakech
Silver jewelry and metalwork in Essaouira
Handmade ceramics in Safi
The Golden Rule of Bargaining
Never accept the first price. Sellers expect negotiation — it’s part of the culture.
Step-by-Step Bargaining Tips
Start low. Offer around half the asking price.
Be polite and smile. Bargaining is social, not confrontational.
Don’t show too much enthusiasm. It increases the price.
Walk away if needed. Often, the vendor will call you back with a lower offer.
Agree on a fair deal. If you’re happy, you’ve succeeded.
Souk Etiquette
Ask before taking photos. Some vendors expect a small tip.
Carry small change (dirhams). Most stalls don’t take cards.
Respect cultural norms. Dress modestly and greet with “Salam alaykum.”
Souk shopping is one of the most authentic Moroccan experiences. With these tips, you’ll enjoy the thrill of bargaining and leave with unique souvenirs at fair prices.